This method of DVD printing utilises pre-manufactured printable DVDRs. The discs will either have a white or a silver printable surface which is receptive to an inkjet printer. Printable DVDRs are widely available in high street stores or online and even high quality discs are inexpensive.
A Digital DVD printer works on the same principle as a desktop inkjet printer. The cyan, magenta, yellow and black ink cartridges are loaded into the printer and a printer head makes a series of passes over the printable disc surface depositing the ink according to the artwork file. It is possible to print extremely detailed high resolution images using this printing method but it does have a couple of drawbacks:
- The digital DVD printing process is slow compared to other printing processes – Commercial digital DVD printers are only capable of printing up to 200 DVDs unattended and each print can take up to a minute depending upon the complexity of the artwork.
- Each disc needs to be finished with a layer of clear lacquer– this is to protect the printed surface from potential moisture damage when handled. This adds more delay to the process.
However, this DVD printing process does not have any fixed set up cost which makes it ideal for short runs of less than 100 DVDs which is a service that is very much in demand with the advance of the digital download.
DVD Screen Printing
Screen printing is a tried and tested printing method that has been used in the commercial printing industry for decades. DVD screen printing is an adaptation of this process, modified to allow printing onto a disc. This process is great for printing areas of solid colour using vibrantly coloured inks mixed from various proportions of base cyan, magenta, yellow and black ink. There are also fluorescent and metallic inks available for use with this process.
A screen printing machine has a large rotating platform. The platform is split into 5 printing stations with a UV lamp between each station and the next. DVDs with a base coat of any colour can be printed on, which allows for a maximum of 6 different colours in the artwork design.
The printing screen, from which the process gets its name, is a very fine mesh screen which is initially covered with a thermally reactive emulsion. A separate screen is required for each of the colours featured in the final artwork and a celluloid film is also made for each colour. The film is black in the areas where the Same day printing London colour is required on the disc, and clear where it is not required. The film is attached on top of a screen and placed into an exposure unit. A hot, bright light is then briefly switched on over the top of the film. Where the light and heat go through the clear portions of the film to the screen beneath, the thermal emulsion on the screen is hardened. Where the film is black, the heat and light do not pass through the film and so the emulsion remains unchanged.
The screen is then transferred to a spray booth where it is sprayed with a fine water jet. The water washes away the emulsion which has not hardened leaving a screen where ink can pass through the mesh only in certain areas where that colour is required according to the design. The screen is then fitted to its station on the DVD screen printing machine. The other 4 screens are prepared in the same way and the machine is then ready to print.
The DVDs are loaded onto the printing machine automatically. They are presented on spindles and each disc is lifted by a robotic arm with soft rubber vacuum cups. The DVD is placed into a metal jig which holds the disc securely to prevent any movement whilst it is being printed. The metal jigs are lined up around the machine and the DVDs are loaded, printed and then removed once printing is complete. A DVD that has been printed and then removed is replaced at the next machine rotation with a fresh unprinted disc. This process continues until the production run is complete.